Eloqua, Author at StrikeWorks Media

Author: Eloqua

As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only about 25% of internet users in 2017. In order to reach 80% of the world’s internet users, more than 10 languages are needed. But if you have ever tried to deploy multi-lingual, multi-cultural campaigns, you’ve undoubtedly encountered some challenges. The good news is,...

Read More

Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets. The majority of healthy food brands are small in terms of size, compared to the established players, but with creative approaches, they are being discovered, leading to healthy growth and market share. The...

Read More

The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years. For a long time we tracked mainly customer satisfaction (CSAT) scores, thinking that a happy customer is a long-term customer. After finding that satisfaction didn’t correlate as closely as we would like with future buying intentions,...

Read More

Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans. However, as more and more marketers reconsider their approach to social, email remains a powerful and personal channel for building and engaging an audience. Sure, you’ve got that widget on your website enticing visitors to join your email...

Read More

I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way companies interact with stakeholders and customers alike. Technology has become so ingrained in our personal and work lives that nobody should even be thinking about ‘digital’ anymore. Everything and everyone is...

Read More

As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision makers who were previously outside of your circle of influence, and your sales efforts during this phase can lead you to exponential growth that can...

Read More

If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed. This is a logical condition since, historically, marketers have been both praised and vilified (think of the series, Mad Men) for the work they do to manipulate their fellow humans and in trying to steer their buying decisions one way or another....

Read More

CMOs have a tough enough job as it is. The way that consumers interact with their brands is changing at lightning speed. And there’s the constant drumbeat of new technology disrupting traditional advertising channels. To keep up with the rapid pace of change, it’s tempting to broaden the circle and find new perspectives to help create fresh marketing strategies. But, you need to balance this gut...

Read More

Analysts at Nucleus Research recently asked retailers how they are managing the challenges of the rapidly changing digital marketing landscape. They have concluded that retailers are increasing customer engagement, reducing costs, improving productivity, and increasing revenue with Oracle Marketing Cloud solutions. Data silos make it difficult for retailers to know their customers. Timing and targeting of messaging has become more critical as customers open less and...

Read More

I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no. Everyone wants to move the needle and deliver an exceptional quarter, but sometimes the answer needs to be no, or a compromise needs to be made. For example, I consulted for a startup last year that...

Read More
Sign up to be the first to hear about FREE marketing materials for your business.
Subscribe

Send this to a friend