Our System

Website Design & Development +
Conversion Rate Optimization

We start by building a beautifully-crafted, SEO friendly, and responsive website. This is your businesses’ main destination for lead generation. First impressions are super important when it comes to having a website.

A website should always be mobile friendly. Google has rolled out an update for their search algorithm placing mobile friendly websites before anything else. This includes ranking on mobile devices as well as desktops.

Our websites are crafted to be the best they can be including the main factors of Google’s algorithms. We use the latest technology and best CMS systems to have your website run as smooth as possible.

Our websites are also crafted to convert. We’ll analyze every piece of your website from the top to the bottom. This includes form placements, call to action buttons, where customers are clicking and dropping off most, and other factors necessary for a higher conversion rate and click through rate.

 

Some Statistics You Should Know:

  • Companies whose conversion rates improved last year are conducting 50% more A/B tests and 47% are using more methods to improve conversion.
  • Top converting companies spend more than 5% of their budgets on optimization.
  • 31% of companies use some form of conversion testing.
  • 39% of client-side marketers named conversion optimization a top digital marketing priority.

Click through rates of websites ranked #1 to the 2nd page of Google.

Search Engine Optimization

Next, we come up with a tailored strategy for your businesses’ ongoing SEO. This will take time to start seeing results but will be the main factor in search engine rankings. Organic traffic is the most effective form of traffic there is. This means potential customers or clients are finding what they want, when they want.

You’ll want your website to rank for industry-specific keywords as your competitor may be trying to steal your spot already. Having high rankings for high volume keywords within Google are the most important factor for conversions and sales.

There’s an endless list of terms you’ll want to be ranking for as a business. For example, if you were to offer a new service and your competitor is dedicated to offering that service. You’ll want to outperform but have a hard time doing so. Ask yourself how many times you’ve actually went to the 2nd page of Google to find what you’re actually looking for.

We stay up to date with new Google and search engine trends and algorithms so we’ll always know how to make your site perform better in search results.

 

Some Statistics You Should Know:

  • 93% of all traffic comes from a search engine.
  • Search engines drive 300% more traffic to websites than social media.
  • Google changes its search engine algorithm roughly 500 – 600 times per year.
  • 87% of smartphone owners use a search engine at least once per day.
  • Over 63% of all searches are performed using Google.
  • 60% of clicks go to the top three websites in search engine results.
  • 75% of users never click past the first page of search results

Pay Per Click

Having a hard time running your online advertising campaigns? Do you sometimes think its wasting your time and dedicated effort? Here’s a little bit of insight that can help you think a bit harder about how effective this method of advertising actually is. PPC works in a similar way as traditional paid advertising (TV, radio, newspaper,etc). The difference is that we’re able to track every single piece of it and can turn it off and on whenever we’d like.

Paid online advertising is actually highly effective if you’re working with the right people who can move your campaigns forward. We create and manage your campaigns using the latest machine learning technology there is. Our campaigns are meant to gain the most profit and lower your cost per lead.

Paid advertising differs from SEO in a way that SEO takes time and is always changing while PPC advertising works almost instantly. If you’re opening a new business location or even promoting a new product or offer, PPC is the way to go. Don’t go into managing your PPC campaigns blind. Work with the professionals here at StrikeWorks Media to maximize your profits and daily budgets. We utilize all platforms of paid advertising including Google AdWords & Facebook.

 

Some Statistics You Should Know:

  • Over 50% of Google Search users cannot differentiate paid from organic listings.
  • Google AdWords results receive 65% of the clicks that started with buying keywords, while organic results only receive 35%. 
  • On average, 41% of clicks go to the top 3 paid ads on the search results page.
  • The average click-through rate for an ad in the first position is 7.94%. An average click-through rate is 2%. 

Local Business Reputation

One of the most important factors of having a local business now is its online reputation. One negative review can destroy an entire business while one positive review can increase revenue almost instantly.

Review Generation & Suppression

We assist in generating new, quality reviews for your company from your clients or customers while suppressing negative reviews. It takes dedicated time an effort to remove a negative review which most of the time, never works. As soon as you land a new client or customer, they’ll be requested to review your business on any platform you desire.

Reviews have also become a primary Google ranking factor since 2017. The more positive reviews your business has, the more it’ll assist with your SEO results.

Local Listing Accuracy

Along with making sure you’ll always have a positive outlook throughout the internet, we also make sure all of these listing’s information is correct.

It’s hard keeping up to date with new business listings on Yelp, TripAdvisor, Google, Yahoo, etc. The list goes on. We not only publish your business to thousands of directories at a time, we also update all of your listings whenever its needed. For example, if your business was to change an address, you wouldn’t want a potential client to end up in the middle of nowhere. We keep all of your listings in one place and make sure they’re updated properly.

 

Some Statistics You Should Know:

  • 72% of consumers who did a local search visited a store within five miles.
  • 28% of searches for something nearby result in a purchase.
  • 78% of local-mobile searches result in offline purchases.
  • Local searches lead 50% of mobile visitors to visit stores within one day.
  • 80% – 90% of shoppers read online reviews before buying a product.

Social Media Marketing

Everyone knows what social media is and the largest ones out there. Now how can a business increase their online presence utilizing these platforms?

There’s so many out there. You have Facebook, Twitter, Instagram, Google +, Snapchat… The list goes on. This will keep happening over time. As new social media platforms begin to get popular, the more users they’ll attract (obviously).

The key to a great social media strategy is good, quality content to start off. No matter how many automation methods and knowledge someone has with the platform, this will always be determined by quality content. People, pets, and businesses will go viral each day for something simple yet brilliant.

Social media platforms are now getting into business which wasn’t always the case. Along side of their advertising additions, most platforms also support metrics if you are utilizing their business accounts. We’re here to help with your overall branding, social analytics and responses.

We use machine learning to optimize your social profiles to organically do most of the work for you. This includes scheduling your posts at set periods as well as generating follows and likes based on your criteria.

 

Some Statistics You Should Know:

  • 92% of marketers say that social media is important to their business.
  • 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
  • By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media.

Email Marketing

Does it still work? Of course it does. The same way we optimize your website for conversions will lead to the optimization of your emails.

We obtain emails from your website organically so you can keep your past customers or people interested in your service or offering up to date with new promotions and offers.

We craft your emails as well as A/B test them to figure out which works best. Our goal is to obtain the most conversions from a single email opt in.

Over time, we’ll have your list grow as well as be able to send out newsletters and other projects on a schedule. This will become highly effective for remarketing your past customers and bringing them back into your website or business for more.

 

Some Statistics You Should Know:

  • 54% of marketers say increasing engagement rate is their top email marketing priority.
  • 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.
  • Three-quarters of companies agree that email offers “excellent” to “good” ROI.
  • 86% of professionals prefer to use email when communicating for business purposes.

See How We Can Help

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"The team at StrikeWorks has helped us gain more clients over the past couple of years. Wouldn't go to anybody else."

Ready To Grow Your Business?

Ready To Grow Your Business?