SEO for Home Improvement Companies: Your Long-Term Growth Plan
Why is Implementing an SEO Strategy Vital for Home Improvement Companies?
Have you ever performed a Google search for your business?
Odds are that you’ll find your website when searching for a branded keyword (your company name).
But what happens when you want people to find you based on industry-specific keywords?
This is what SEO is all about.
Try making a search in Google for “landscapers near me” or “landscapers in VA”.
You’ll most likely see your competition.
Google is growing every single day and holds the majority of search engine market share.
They know more than you’d expect them to.
In the graphic below, you’ll notice all of the placements in Google’s search results.
Not only are you competing with other home improvement companies in the organic search results, you’re also in competition with Google’s new additions to it’s search.
An example is Google My Business.
Yeah, it’s the miniature website on the right side of the search results on a desktop or the first result you’ll see when using a mobile device.
Why is it so important to rank for industry-specific keywords?
Let’s say your landscaping business offers a range of services.
You’d want your business to rank for the sub-services you have to offer too, right?
This is the power of SEO (Search Engine Optimization).
Having a long-term SEO strategy for your home improvement business is vital.
Gathering positive reviews is only one of Google’s ranking signals out of the many that they change daily.
How can SEO Help My Home Improvement Business?
1. Increases Search Visibility
SEO helps your site rank well in search engine results for keywords related to home improvement.
The most obvious benefit to this is that it allows you to reach customers who may not have previously heard of your business, which increases brand awareness.
2. Qualified Leads Only
SEO helps you become part of your potential customers’ research process.
This means that you can tell them about your services what sets you apart from your competitors.
This is different from traditional advertising methods like radio and TV ads, which give you a limited amount of time to convey a broad message to your audience.
When SEO leads contact you, you can be confident that they want to become your customer.
3. Higher Return on Investment
As you optimize your site and improve your online reputation, you’ll earn more from SEO.
And unlike traditional advertising strategies, where your ads run on third party platforms that only run for a certain time, your SEO efforts indefinitely take place on your own site.
Once you establish your rankings, your site can continue to bring in new leads from search engines for years to come – and you won’t have to worry about price increases for ad space.
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